Breathe In Your Brand

1 Comment | by Elise Perkins

Spring came quickly this year, didn’t it? After a whirlwind winter that played in the 70s for more days than I care to recall, and one overhyped snowstorm that only just arrived last week, we’ve finally waved “buh-bye.”

Longer days are yielding more time for the things we love, or the commitments that we’re in dire need of committing to.

We’ll herald in the new season with closet cleaning, dust off our gardening tools, or perhaps start searching for a new opportunity.

If you’re still looking for that prospect, let’s start small.

The great news is that the time is ripe to take a bite out of personal branding (Is that witty, or no? I’ve been up since 2am so I can’t tell).

Duncan Alney recently likened brand-building as an experience that “has to be like oxygen… working with influencers, running ads, working with the right channels on social; and taking ridiculously good care of your customers.”

That’s the best kind of brand-building, he advised.

I agree.

But, if you don’t have a company to build a brand for – try your own.

For many of us, polishing our personal brand might be that new venture: finally starting a blog, or putting purpose behind our twitter rants. Maybe we’re fearful of putting ourselves out into the vast social media ether, unsure of where to start, or what to do, or how to do what we’re already doing…but better.

2016 awakened something in us akin to the flowers budding on trees…we’re eager to bloom, to engage with issues we care deeply about, and are looking for new ways to do so. Perhaps we’re also hesitant to participate on certain platforms for fear of repercussion, or fearful of rogue employees tampering with our reputation, as most recently demonstrated with McDonalds.

Don’t fret.

As Shonali Burke wisely shared with me, “It’s all about the people. Always, but especially now.”

It’s about you and me, and the opportunity we create to connect by sharing stories across the internet.

Read an article and send some feedback. Share commentary on a channel.

The opportunity to build our brands begins with one tweet, one Facebook post, one photo on Instagram.

Pick a platform, pick an issue (or two or three) and find some people to talk to, to react to, or to debate with (respectfully, I implore).

Take a deep breath, we’ll do this together…we have to, after all.

About Elise Perkins

Elise Perkins founded ep communications in 2014 after seven years of working for trade associations and think tanks. Today she focuses on building brands for businesses and people, using a savvy mix of content and influencer strategies. She sits on the board of Washington Women in Public Relations.

One response on “Breathe In Your Brand

  1. Shonali Burke

    “The time is ripe to take a bite out of…” yes, that was witty. Maybe you should make a habit of staying up till 2 a.m. 😉

    Thank you for the h/t, Elise, and your post made me think of something that I may not have articulated thus far… people are ALWAYS building their personal brands, whether or not they know it, whether or not they want/like to think of it as such.

    So if they just get a bit more mindful about it, they can really enhance their careers… and lives. I truly believe that.

    Here’s to Spring!

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