Business Continuity When There’s a Baby on the Way

When I started my business two years ago, I also had plans to start a family. I didn’t think too much into “how” I would execute those two things, because I first had to focus on gathering up the courage to leave a steady 9-5 and pursue a type of work-life balance that I found

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How To: Measure Success For a Product Launch

Want to hear something that will truly make you measurement mavens cringe? Before I started out on my own, I never focused hard enough on measuring PR outcomes. Instead I fed off of praise for article placement and high-profile coverage, and high-fives for increases in social media followers. I did, of course, produce monthly reports,

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#ShopSmall Teaches Us to Consider Integrating, Not Creating New Campaigns

We’re usually a pretty creative bunch, right? I love to brainstorm new avenues to attract customers, for myself and clients, using online tools and influencer resources. But, sometimes it makes more sense to expand your brand offerings by integrating into existing digital campaigns, rather than creating your own from scratch. The logic is quite simple

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Three Ways That Soloists Can Help One Another

I’ll admit that one of the key things I miss about working in an office is the ability for my coworkers to edit my writing, or provide feedback on projects. But being independent doesn’t mean that you have to forfeit those workplace perks – you just need to expand your view of “colleagues” to include

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Try These Seven Tried and True Job Negotiation Tactics

Whether you’re meeting with your boss or a new client, thinking through negotiation tactics can be enough to make us cringe—you know, like that time we kept singing even though the music had stopped. (BLUSH!) I know this, because after spending years as an employee doing it annually for myself, I now have to do

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Purpose-Driven Businesses Succeed Over Profit-Driven Ones

Here’s some good news to start your week! Purpose driven organizations perform 1681% better than competition-driven ones, over a 15-year period. That was the main take away from a leadership session I recently attended with Patrice Tanaka, creator of Joyful Planet, and hosted by Washington Women in Public Relations. While this news may be welcome

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Five things I learned in my first two years in business

When I first launched my consulting practice in 2014, I knew enough to be dangerous – but was FAR from seasoned. If we stick with the culinary theme, I was a dull knife – effective enough, but with a lot of sharpening needed. Off the bat, there were some initial reasons I could have failed:

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Get Comfortable With Being Uncomfortable

I saw a great quote last week from Jeff Goins in this article about mastering the art of writing: If you’re wondering whether or not you have what it takes, that means you do. I love that. At its simplest, it affirms that the power to achieve your goals lies mostly within your resolve to

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Why Saying “No” Can Be In Your Best Interest

I’m a big proponent of saying yes. I’ve found that over the years, opening your mind/schedule/heart to new opportunities yields plentiful outcomes including new friends, contacts, and professional prospects. But lately, I’ve become more comfortable with saying no – and I think it’s serving me equally well. I’ve always been conditioned to want to please

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Podcasting: The New Frontier for Women Bloggers

A year ago, I helped a client launch their very first podcast. It was new territory for both of us, and while we weren’t using cutting edge technology, it worked and worked well. Today, podcasting has become a major content piece for them, as they’ve expanded on different issue areas, and used the platform to

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