The 2015 Edelman Trust Barometer is out with good news for communications professionals: self-publishing your company’s news can lead to a stronger (read: more trustworthy) relationship with your customers. According the recently released study, “A company creating its own content is a more trusted author than a journalist, or even an NGO.” That’s because family... continue reading.
Mastery of quality over quantity in social media doesn’t just apply to followers (see our last post) …it starts simply by determining which platforms your company wants to engage on and dedicate time towards. Moreover, understanding the specific demographics and opportunities for each platform can help you best tailor your time and resources to the... continue reading.
Do you worry ever worry about the quality of your social media strategy? Any communications professional knows that on platforms like Twitter, quantity doesn’t always mean quality: more followers won’t make an impact if they are the wrong ones; and, increasing the volume of tweets won’t reach the right people if it’s the wrong content.... continue reading.