5 Insights From #xPotomac15

No Comments Yet | by Elise Perkins

  1. Make your content BADASS by considering the following: Branding, Audience, Distribution, Authority, Sharability, and Social Proof.
  2. Be awesome 90% of the time.
  3. PR pros = use digital voice memo for crystal clear interviews/podcasts; consider sending video statement to reporters to gain competitive edge.
  4. Use your marketing budget to build trust, not traffic.
  5. Create, and practice, your crisis communications strategy.

About Elise Perkins

Elise Perkins founded ep communications in 2014 after seven years of working for trade associations and think tanks. Today she focuses on building brands for businesses and people, using a savvy mix of content and influencer strategies. She sits on the board of Washington Women in Public Relations.

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