Want to know why influencer marketing is becoming such an integral part of your overall strategy? It’s because people trust people over brands – they have for a long time – and now social media is allowing them to share their experiences farther, and faster.
What’s even more important to understand is that there is no shortcut to mastering influencer marketing, as Shonali Burke recently wrote.
If you’re stuck on how to begin your influencer marketing program, you might want to take a few notes from Shonali, herself. How, you ask? Traackr, an online influencer marketing platform, has made it easy (and FREE) to do so with the Academy of Influencer Marketing (AIM).
I brushed up on my skills last week and the course greatly underscored how important the right influencers can be to your brand. Consider these facts:
- 51% of customers trust authoritative content over ads or branded content, and
- 3% of people generate 90% of the impact online.
Chock-full of great templates and prompts, AIM puts you on the right path to begin nurturing these critical relationships, faster.
Pencil in time to take the AIM course, and quick – before they get smart and add a price tag.