Guest post from Maris Callahan.... continue reading.
t’s a new year, a new month, a new day. You danced 2016 out, let 2017 in, and it’s full of bright, shiny new promises that would make Snow White’s half-eaten apple look duller than Gollum after he lost his Precious (Lord of the Rings #ftw).... continue reading.
Guest post by Sohini Baliga I wasn’t surprised when Elise asked me to write about the connection between marketing and communications and fundraising in the non-profit world. Marcomms professionals, even senior C-suite executives, are more flummoxed than they should be by the idea of non-profit fundraising. It’s easy to see why. Fundraising seems no different... continue reading.
Guest Post by Dawn Buzynski With 2017 newly upon us, it’s generally during this time when we see how many “Best Of” blogs discussing what has come and gone over the past 12 months. In the agency world, we have seen significant change with the evolution of digital and social media, which seems to continually... continue reading.
How to Consume and Make News in the Post-Truth Era Guest Post by Scott Kaminski Facts have rarely been up for debate. Until now, that is. These are strange times that we live in where previously undisputed notions and truths are now regularly and commonly called into question. As both consumers of news and communications... continue reading.
Guest Post by Sean Sorita Hollywood is a place where dreams come true for many new actors, and actresses who are willing to put their fresh image and presence on the big movie and TV screens to screaming and adoring fans. It is also a place that is known as the “boulevard of broken dreams” where... continue reading.
Guest Post from Kim Fredrich ROI. The holy grail of measurement and accountants everywhere. We all want to know that the dollars we’ve invested in marketing activities are generating sales, AND we need to be able to assess which of those activities yield the greatest result, but how? In its simplest form, return on investment... continue reading.
One thing I’m so grateful to be learning and experiencing is that whether it be family or business-related – it truly does “takes a village.” Much like we’ll lean on family and friends for support when our baby comes in a few days, I decided to lean on my online community to ask for help... continue reading.
Guest post by Keosha Burns Self-publishing on a corporate blog is the best way to promote your expertise and amplify your voice and your position in your industry. For many smaller companies, the aspiration to rise above the competition is there, but the execution can seem overwhelming. However, one of the most strategic areas where... continue reading.
Guest post by Greg Rokisky As someone who’s been watching social media closely over the past few years it prides me to see a turning of the tide. Where before it was pulling teeth to get anyone to understand why their brand should have, at least, a Facebook page, today you won’t run into many... continue reading.