Guest Posts

Yes, You Too Are A Fundraiser.

Guest post by Sohini Baliga I wasn’t surprised when Elise asked me to write about the connection between marketing and communications and fundraising in the non-profit world. Marcomms professionals, even senior C-suite executives, are more flummoxed than they should be by the idea of non-profit fundraising. It’s easy to see why. Fundraising seems no different

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Three Reasons Why AVEs Are No Longer Relevant

Guest Post by Dawn Buzynski With 2017 newly upon us, it’s generally during this time when we see how many “Best Of” blogs discussing what has come and gone over the past 12 months. In the agency world, we have seen significant change with the evolution of digital and social media, which seems to continually

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Water is Wet. OR IS IT?!?!

How to Consume and Make News in the Post-Truth Era Guest Post by Scott Kaminski Facts have rarely been up for debate. Until now, that is. These are strange times that we live in where previously undisputed notions and truths are now regularly and commonly called into question. As both consumers of news and communications

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The Wonderful World of Entertainment PR

Guest Post by Sean Sorita Hollywood is a place where dreams come true for many new actors, and actresses who are willing to put their fresh image and presence on the big movie and TV screens to screaming and adoring fans. It is also a place that is known as the “boulevard of broken dreams” where

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The Power of the Guest Post

One thing I’m so grateful to be learning and experiencing is that whether it be family or business-related – it truly does “takes a village.” Much like we’ll lean on family and friends for support when our baby comes in a few days, I decided to lean on my online community to ask for help

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Social Media Can’t Exist On Its Own Island

Guest post by Greg Rokisky As someone who’s been watching social media closely over the past few years it prides me to see a turning of the tide. Where before it was pulling teeth to get anyone to understand why their brand should have, at least, a Facebook page, today you won’t run into many

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