Get Comfortable With Being Uncomfortable

No Comments Yet | by Elise Perkins

I saw a great quote last week from Jeff Goins in this article about mastering the art of writing:

If you’re wondering whether or not you have what it takes, that means you do.

I love that. At its simplest, it affirms that the power to achieve your goals lies mostly within your resolve to do so – not your perceived abilities.

And with ALL of the imposter syndrome running rampant in our lives, I wanted to share with you the biggest risks I’m taking through the end of this year.

I’m launching an online course at the end of this month.

Eeek, this is my first foray into a product-based offering and it’s been a long time in the making. I’m grateful for the support of my business coach, and astounded with the amount of things I’ve quickly had to learn and implement – much more on that later, once I’m safely cocooned in a nest of coffee and warm blankets. The Savvy Soloist: Your Seven-Step Guide to Launching a Service-Based Consultancy launches October 26. Be there.

I’m having a baby in December

Ok, this may not totally fit into the risk category (rather joy, blessing, gift) but it will be a tremendous change and one that will have direct implications on my business. That’s why I’ll be documenting some ways I am preparing and advice I’ve received from other mom bosses in the coming months. I think that there can never be enough information on this subject – especially if we want to keep women fully engaged in the workforce.

I’m working harder at business development

A year ago, I would’ve told you that I spent maybe two hours per week on business development. It’s because I was so busy doing client work, and I thought that was enough of a measure of success. Now, I know that business development is more than just submitting proposals and meeting for coffees – its thought leadership, reading and writing, continuing education, and even wellness. Sometimes that means putting myself out there in a way that I am not fully comfortable with – but that’s ok. As I often say, we’d never grow if we didn’t get comfortable with being uncomfortable.

What’s happening with you in these last few months? Please drop a line in the comments below.

Wishing you a very risky October!

About Elise Perkins

Elise Perkins founded ep communications in 2014 after seven years of working for trade associations and think tanks. Today she focuses on building brands for businesses and people, using a savvy mix of content and influencer strategies. She sits on the board of Washington Women in Public Relations.

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