Marketing the Brand Called “You”

No Comments Yet | by Elise Perkins

I wrote about the importance of building your brand for Corina Manea’s NutsPR earlier this summer.

In the article I shared tips on how to get started showing value and establishing yourself as a subject-matter expert, using social media as the medium.

But what if you aren’t at the beginning stage? Many of us have dabbled in some form of social media, especially if we are Millennials or GenXers.

Regardless of where we are in our careers, I find that personal branding is a continual process. An exercise that requires refining as the years pass, our skills build, and our experiences change.

As Tom Peters said best,

All of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You.”

If this strikes a chord with you, consider joining the waitlist for my upcoming email course, Polish Your Personal Brand.

Over the span of one week, we’ll discuss why working on your own personal brand is important, detail the steps to help you do so, and explore what a refined personal brand means for your future career opportunities.

Polish Your Personal Brand launches in late-September.



About Elise Perkins

Elise Perkins founded ep communications in 2014 after seven years of working for trade associations and think tanks. Today she focuses on building brands for businesses and people, using a savvy mix of content and influencer strategies. She sits on the board of Washington Women in Public Relations.

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