5 Twitter Chats for the MarComms Professional

Professional development comes in many forms. I’ve found tremendous value, and helped build my community, by participating in various twitter chats over the years. These forums are great because they can be done from the comfort of, well anywhere, and are free. Here’s a quick list of my favorite (and some recommended) chats for the

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Are recommended posting times for the birds?

I have a bone to pick. A feather to ruffle, if you will. Apart from the data that I consume (much like you) as its released, I’m not convinced that there is any singular “best times to post” recommendations for social media outlets that stick. Here’s why: We all have different audiences (in-office vs. flexible

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Prepare for them not to care

We put a lot (A LOT) of time and effort into our work. Countless hours spent conceptualizing, researching, drafting, creating, editing and then pitching to outsiders whom we hope will find it as riveting as we do. But sometimes they don’t. Sometimes you press “send” on a pitch, or publish on an article and then

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A Ten-Step Checklist for Launching a Report

For many organizations, the launch of a report is the bread and butter of its earned media efforts. For communications professionals, a painfully long – and sometimes delayed – waiting period will ensue until all the i’s are dotted and the t’s crossed (and maybe you have to wait for multiple departments to review as

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5 Ways to Beat the Workplace Blues

I’ve heard “honeymoon phase” apply to romantic relationship before, but never to a business. Although, if you consider yourself married to your job (which many entrepreneurs do), this concept is not so far off. I noticed it had happened to me recently – actually, I think it had been occurring over a few months, but

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What I Learned From a Resume Overhaul

Let’s face it designing a resume basically has tons of wrongs and tons of rights. However, there’s really no clearcut way to do it. Some like bullet points, while others will cringe at the sight of them. I just knew as long as I omitted my parts in youth plays from the Sikeston Little Theatre

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5 Ways to Empower Your Employees on Social Media

It’s still baffling to me that some companies don’t allow their employees to be ambassadors for them on social media. Especially since many of them are already on social media. I get the hesitation, kind of: people can go off the rails; they might (and probably will) share information that has nothing to do with

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AIM to Begin This Influencer Marketing Program Soon

Want to know why influencer marketing is becoming such an integral part of your overall strategy? It’s because people trust people over brands – they have for a long time – and now social media is allowing them to share their experiences farther, and faster. What’s even more important to understand is that there is

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Don’t Marry Your Marketing Plan

I saw Gary Vaynerchuk speak last week at the University of Maryland, which was as inspiring as I hoped it would be. If you’ve ever watched The #AskGaryVee Show, you know that he has both a charisma and a clarity with words. A total marketing guru. The guy knows his stuff. Among other insights and

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