Mentoring Matters

The importance of cultivating mentors throughout your career cannot be understated. Some people are lucky to find a workplace where formal mentoring programs are already established (like Edelman’s GWEN); others work to cultivate relationships with more senior colleagues through coffee and lunch meetings. As this Business Insider article explains, you’ll need as many as five

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3 Reasons to (Not) Start a Consultancy

It sounds pretty counterintuitive for me to write, but there are plenty of reasons to not go out on your own: fear of change, the stress over having to market yourself, or the worry over not securing clients. These reasons can be paralyzing, and can skim months (or years) off of making the ultimate move

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Consulting: The Helping Economy

Consultant (noun): a professional who provides expert advice. Or, as I often think of it: a helper. As an external resource, consultants are often called it to supplement existing efforts within a company; to help an internal team with strategy, encourage new connections, or sometimes just provide a set of extra hands. Many times we

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No Excuse for No Visuals

The recent data from a Speakerbox blog post wasn’t what got me – I already knew the data that including images encourages more engagement on social media – it was the infographic. SoI retweeted it, naturally. The post details “Research shows that when people read information, they only remember 10% of it after three days.

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Entrepreneurship means designing your own education

[clickToTweet tweet=”“Formal education will make you a living. Self education will make you a fortune.” – Jim Rohn” quote=”“Formal education will make you a living. Self education will make you a fortune.” – Jim Rohn”] One of the most powerful things that becoming an entrepreneur has done, is allow me to design my own education.

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How Solopreneurs Can Find a Community

I’m often asked if I miss the social interaction that goes along with working in an office. Among the many joys of working from home, there can be periods of loneliness; often times the thing I miss most is the opportunity to bounce ideas off of a colleague. Luckily, there are plenty of ways to

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Four Steps to Sustaining Your Content Online

If you struggle with filling your social media pipeline on a regular basis, you are not alone. Every day communications and marketing professionals are scratching their heads thinking “How can we share quality content with our community, TODAY?” After all, posts like “Stay tuned for big news” don’t typically engage well, unless of course, you’re

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The Tale of Two Tweets

I experimented yesterday with two tweets linking to the same blog post. The first one used the headline I’d given the blog post: “Meet your people where they are, not where you want them to be (no, you don’t need a #Facebook pg): http://www.epcommsconsulting.com/blog/meet-your-people-where-they-are-not-where-you-want-them-to-be … #contentstrategy” Then, about five minutes later, I figured since I had

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Meet Your People Where They Are, Not Where You Want Them To Be.

How many ways does your company communicate with its constituents? I hope you can count them on more than one hand. You likely have a newsletter, a blog or two, and a few social handles—but do you need more? Or, do you need different channels altogether? And are you measuring the effectiveness of each channel?

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5 Insights From #xPotomac15

Make your content BADASS by considering the following: Branding, Audience, Distribution, Authority, Sharability, and Social Proof. Be awesome 90% of the time. PR pros = use digital voice memo for crystal clear interviews/podcasts; consider sending video statement to reporters to gain competitive edge. Use your marketing budget to build trust, not traffic. Create, and practice,

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