Purpose-Driven Businesses Succeed Over Profit-Driven Ones

No Comments Yet | by Elise Perkins

Here’s some good news to start your week!

Purpose driven organizations perform 1681% better than competition-driven ones, over a 15-year period.

That was the main take away from a leadership session I recently attended with Patrice Tanaka, creator of Joyful Planet, and hosted by Washington Women in Public Relations.

While this news may be welcome for many small business owners and consultants, there is a caveat: according to the Harvard Business Review, fewer than 20% of leaders know their life purpose.

To be honest – before this session, I had never thought of verbalizing a life purpose statement myself. It seemed a bit too personal, more introspective than I believed necessary.

But as Patrice said, when you only have an average of eight seconds to capture someone’s attention – you need to know who you are, and be able to share that knowledge confidently.

As we all know, trust takes time to build; and making a meaningful first impression is critical to initiating long-lasting relationships.

To do so is a powerful and competitive advantage.

So, I got to work and after a few drafting sessions – here is what I came up with.

My life purpose statement: to live a fulfilling life, both personally and professionally, and help others to do the same.

I’ve clearly been personally living this mission for the past two years with my business, and am launching into the next phase to directly help others with the upcoming launch of The Savvy Soloist: Your Seven-Step Guide to Launching a Service-Based Consultancy.

To find your life purpose statement, contact Patrice.

About Elise Perkins

Elise Perkins founded ep communications in 2014 after seven years of working for trade associations and think tanks. Today she focuses on building brands for businesses and people, using a savvy mix of content and influencer strategies. She sits on the board of Washington Women in Public Relations.

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