The Power of the Guest Post

No Comments Yet | by Elise Perkins

One thing I’m so grateful to be learning and experiencing is that whether it be family or business-related – it truly does “takes a village.”

Much like we’ll lean on family and friends for support when our baby comes in a few days, I decided to lean on my online community to ask for help in the way of content while I was out on maternity leave.

I’m so glad I did.

The responses were overwhelming, and kind. Many people who I’ve never met in-person volunteering to write for my site – gifting me back precious hours at home. I was so humbled.

Luckily, I believe guest posting helps all of us.

How Guest Posting Helps Businesses

We can all struggle at times to find and create new and engaging content – and I, probably like you, am also no stranger to good old mental blocks. So, for those extra busy times during the year that have us running around doing a million tasks – guest posting helps me continue to connect with my clients.

How Guest Posting Helps Individuals

For those who are looking to build their own communities, or reach new ones, guest posting is a great opportunity to do so. Many companies are looking for good writers with different worldviews, opinions and experiences.

How Guest Posting Helps Everyone Else

We’re ALL in search of great content. I’m always excited to discover new influencers from sites and experts that I already love and frequent. To me, the fact that a guest blogger has been allowed to contribute means they’ve already received the stamp of approval from the site owner. Third-party validation at its finest.

Where are some of your favorite places to contribute to?

About Elise Perkins

Elise Perkins founded ep communications in 2014 after seven years of working for trade associations and think tanks. Today she focuses on building brands for businesses and people, using a savvy mix of content and influencer strategies. She sits on the board of Washington Women in Public Relations.

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