The Tale of Two Tweets

No Comments Yet | by Elise Perkins

I experimented yesterday with two tweets linking to the same blog post.

The first one used the headline I’d given the blog post: “Meet your people where they are, not where you want them to be (no, you don’t need a #Facebook pg): http://www.epcommsconsulting.com/blog/meet-your-people-where-they-are-not-where-you-want-them-to-be … #contentstrategy

Then, about five minutes later, I figured since I had basically created a list, I might as well tell people so. So, I renamed it “22+ channels for #contentmarketing. #measureprhttp://www.epcommsconsulting.com/blog/meet-your-people-where-they-are-not-where-you-want-them-to-be …

Here are the results:

  • The first tweet received one re-tweet and one favorite for a total of 54 impressions.
  • The second tweet received seven favorites for a total of 72 impressions.

What the story here? Its two-fold: one, subject line testing is great, you’ll double (or triple) your posts, reach new people, and come to understand how your twitter followers want to receive their information from you; and two, favorites (or “likes” if we’re playing the Facebook game) aren’t everything. Case in point, while my second tweet looked like it blew the first one out of the water, it really only yielded 18 more impressions than the first.

About Elise Perkins

Elise Perkins founded ep communications in 2014 after seven years of working for trade associations and think tanks. Today she focuses on building brands for businesses and people, using a savvy mix of content and influencer strategies. She sits on the board of Washington Women in Public Relations.

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