Mastery of quality over quantity in social media doesn’t just apply to followers (see our last post) …it starts simply by determining which platforms your company wants to engage on and dedicate time towards.
Moreover, understanding the specific demographics and opportunities for each platform can help you best tailor your time and resources to the space that will give you the most bang for your buck. It will also ensure that each content stream remains fresh, not fatigued.
I love checking out charts like the one below (from Leverage New Age Media) on a semi-regular basis, because the world of social media continues to evolve.
For businesses, Twitter is an easy place to start. Tweets about company news, industry news, and more can easily fill 140 characters and introduce potential customers to your offerings and vision. Companies trying to improve reputation might test out Facebook or Instagram to showcase their softer side through visuals and more open communication.
Of note: regular publishing schedules help retain followers. Creating a weekly editorial calendar can help keep you on track.