Writing Consistently Boils Down to Three Things

2 Comments | by Elise Perkins

If there’s one thing I know for sure, writing consistently can be hard. Like, really hard.

Why is it so hard? Because it takes time, and discipline. And in a world where we fall asleep to the blue light of our smart phones, eat meals while we catch up on our DVR and are always reachable to a boss or client, it can be difficult to find the focus needed to both conceptualize and execute against an idea.

But if we think of writing as an integral part of our work week, as a mental exercise that keeps us current on industry happenings, and helps our brand remain sharp, then it really is imperative that we work hard at it.

So, how can we do that?

I asked some fellow communications professionals for their best tips on writing consistently. Their answers were refreshingly simple. It’s now up to us to “just do it.”

Use these liberally and reapply often.


Fight a Creative Lull

“For writing consistently, it’s so basic but so perfect — (and I got it from Scott Ginsberg The Nametag Guy): “make a date with the page” — whether it’s daily, weekly, monthly, whatever – write whether you feel creative or not.” Paula Kiger.


Bite the Bullet

“Immediately write down post ideas at whatever odd moment they pop into your head. I used to think of great ideas while on a run or as a drifted off to sleep and fooled myself into believing I’d remember them later. Of course, I’d sit down to write the next day and draw a blank. To take this a step further, unless time or circumstance prevents it, I’ll try to write down a few bullets — just a makeshift outline — when the idea pops into my head. Just writing down a headline or a topic is nice, but a lot of the time I won’t remember the details of what I wanted to say or how I wanted to say it without at least a few bullets to prompt me.” David Hornreich


Be Ruthless

“For me, it’s about making time for it before anyone else is at work. I typically write between 5:30-7:00 every morning. It gets to be a real burden sometimes, but I stick to it. Writing requires discipline and a commitment. It’s like anything else: If you make it a priority, you’ll do it. I tend to write for humans and against our strategic business plan and then add in the technical part of it.” – Gini Dietrich

About Elise Perkins

Elise Perkins founded ep communications in 2014 after seven years of working for trade associations and think tanks. Today she focuses on building brands for businesses and people, using a savvy mix of content and influencer strategies. She sits on the board of Washington Women in Public Relations.

2 responses on “Writing Consistently Boils Down to Three Things

  1. Eva

    Ugh, yes, it’s such a hard discipline to stick with! I heard the quote recently that “writing is the doing part of thinking” which seems quite apropos. It’s reassuring to be reminded that you have to JUST DO IT.

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